Basic Terminology
Core Metrics
- User (Visitor): An individual person or device using your site.
- Session: A single visit by a user.
- Page View: A count of every time a webpage loads or reloads in a browser.
- New vs. Returning Visitor: A new visitor is on your site for the first time, while a returning visitor has been there before.
Engagement and Behavior
- Bounce Rate: The percentage of visitors who leave your site after viewing only one page.
- Session Duration: The average amount of time a user spends during a single visit.
- Pages per Session: The average number of pages a user views in one visit.
- Heatmaps: Visual analytics tools that use a color spectrum of “hot spots” where users interact with a webpage.